Greater Hartford Arts Council, Re-Evnsion Arts: The Social

Brief

Prior to the pandemic, this organization had a smaller event; the objective was to build a new event with growth in all areas: attendees, fundraising, technology, sponsorship, entertainment and community support.

Challenge

Event was new in 2019 and had not established momentum because of the pandemic.
This was the organization's first live event since 2019.
The size of this event was larger than in the past.
The organization had a new executive director and staff.
Planning an outdoor event in a tent that was mostly open was challenging due to variables (potential for wind, rain, bugs, etc.).
The silent auction was still new and small.
The paddle raise and live auction were new components.

Solution

There was a “rain” back-up plan in a facility on the property.
Auction awareness was increased among staff, board, committee and other constituents.
The live auction and paddle raise were easy and enticing so that guests were motivated to donate.

Outcome

Raised new revenue with the live auction and paddle raise.
Kept the silent auction momentum from 2029 going.
Cultivated relationships and increased awareness with sponsors, individuals, businesses and the community.
The organization was put “on the map” with the arts community and the event was talked about for weeks.